When I had my first child, I had no idea where to begin when it came to purchasing gear. It was exciting checking out all the strollers, car seats, bedding, furniture, thermometers, clothing, and all the other baby essentials. There is so much out there it was hard to figure out where to start and what would be good for my family. When I had my second, I had to do a lot of research on what was safe to re-use for her. I had so many questions and couldn’t find them in one place.
Safety 1st, is launching a friendly e-commerce site on Monday with links to their sister brands Cosco and Eddie Bauer. The new Safety 1st site maximizes the consumer experience through seamless navigation, expanded educational information and user friendly features. All of the new elements are designed to more easily educate parents on what products are best for their children and how to use them safely.
Some of the new features include:
- Compare Products: This feature allows consumers to compare products, such as infant car seats or high chairs, to help them make the best purchasing decision for their needs. The compare products feature is easy to use by dragging and dropping products into the compare box. Once several products are in the compare box, simply click compare for results.
- Quick Info: The Quick Info option allows consumers to see a quick overview of the product without clicking to a new page. This adds to a seamless and quick experience on the site. Simply hover over one of the products and click the Quick Info button to get information.
- Wish List: Consumers can now create a “wish list” of products. These can be stored for a later purchase, or shared with friends and family.
- Photos and Video Demos: This feature allows consumers to have a full view and tutorial on highlighted products further aiding in the purchase decision.
- Social Media Component: The product pages as well as tools and advice pages feature sharing across social media channels. Consumers can easily post to Facebook, Twitter or Pinterest sharing their favorites with friends.
In honor of the launch November 13- 16 is “Ask Our Expert” week on the Safety 1st Facebook page. Each day of the week will focus on a new product category, such as car seats, strollers, child care and home & travel safety. During this week parents are encouraged to ask Consumer Safety Expert, Julie Vallese, their questions about safety or purchasing on the select category of the day. Julie will be available all week to answer questions. Here is a look at the schedule:
- Tuesday, November 13: Car Seats
- Wednesday, November 14: Strollers
- Thursday, November 15: Home & Travel Safety
- Friday, November 16: Child Care
Whether you are having your first, third, or tenth child, join Safety 1st and Julie Vallese to answer any questions you may have.
disclaimer: I did not receive compensation for this post. All opinions expressed are my own. All information in italics came from a media release.
Tastefully Childish 
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